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EP 7·19 Sept 2026·1h 21m
"90% of People Who Say They'll Buy It, Won't": The Hardest Lesson in Startups
with Simona Todorova
AILeadership
Show Notes
Simona started her career in particle physics, winning a national competition to intern at CERN in Geneva at 17. After a physics degree at the University of Manchester and a role as a data scientist at IBM working on AI across automotive, nuclear, and government sectors, she left in August 2025 to co-found Tailored, an AI-powered styling and shopping assistant built on one conviction: poor decision-making drives overconsumption, and AI should improve the decision, not fuel the spending.